UI.UX
1 Designer
Role:
UX/UI
Tools
Figma
Challenges aim to motivate and engage members on their personal health journeys.
Through challenges, members have an avenue to address possible health obstacles such as physical activity, nutrition, stress, sleep, relationships and more. Challenges also provides a best of library providing enterprises with templates that can be easily configured for popular challenges with high participation and completion rates that come pre-translated in all 16 languages.
Challenges are a key driver of sustained engagement on the Sharecare platform and an effective way to address all five dimensions of well-being while encouraging behavior change.
The goal is to keep users engaged by offering rewards for completing challenges and fostering friendly competition. This helps create a motivating and enjoyable experience that promotes long-term participation.
About Challenges and Challenge Types
Challenges leverage the tracker tools available within the Sharecare app to get members focused on one health-related area at a time to gradually encourage building better habits.
Tracker challenges include steps, activity, sleep, stress, green days, diet/nutrition, weight and relationships
To make tracking a breeze, Sharecare offers both manual and automatic tracking, depending on the challenge configurations
Goals can be configured to be goal or tracking based, both of which drive engagement and focus on risk reduction
Challenge type example: Destination Challenge
Destination challenges provide an interactive, experience where members can travel through popular and historical locations, learning about each destination as they progress throughout a challenge. This challenge leverages Sharecare's Step tracker, which can also be integrated with Apple Health, Google Fit, Samsung Health and Fitbit data.
Preconfigured themes, locations and 170+ destinations have been selected based on evaluation of key factors such as:
Best for walking/hiking travel
Popular scenic routes
Most searchable destinations (U.S. and internationally)
Frequently booked locations in the travel industry today
How it works:
Track progress via an interactive virtual map
Reach destinations and unlock content to see images, videos, and interesting facts related to each destination
Ability to configure goals and rewards for members
Usability Testing
We conducted and in-depth Heuristic evaluation to discover pain points in the feature. This was done for the whole app in general, but will be only concentrating on some Challenges findings and problem solving.
A common issue identified throughout the desktop app was the masonry design on the desktop version, which created a crowded and cluttered screen. This clutter made it challenging for users to concentrate and navigate effectively. To enhance usability, a redesign was proposed that would reduce visual noise and improve overall clarity. This new approach aims to foster a more intuitive experience while also ensuring consistency between the app and desktop versions, making it easier for users to transition between the two.
On the Challenges page, some participants wanted to see if the challenge provided any rewards before going into a challenge.
Some also thought the challenge title and imagery was a mismatch for the activities they needed to complete.
An additional section was added to the challenge module to inform users about any rewards associated with the challenge. This section also conveys other important details, such as whether the user has already joined the challenge or if it was created by them.
Additionally, imagery and titles within the challenges are now more carefully evaluated to ensure they consistently align with the challenge details
About Returning Users
1,500+ Challenges run since start of the year spanning 41 different clients
735K+ Member joined a challenge(s)
88% of monthly active users participate in challenges
Challenges were participants' primary driver to opening Sharecare. Most were able to quickly join a challenge or were already participating in a challenge
Learnings
Challenges play a vital role within overall health and wellness programs and are intended to increase program engagement for a member within the Sharecare platform. Challenges still prove to be key driver to the Sharecare app, It makes sense to continue the evolution of "gamification" in future updates.